Senior Product Marketing Manager

Job Description

About the Role

In modern enterprise organizations, product marketing is no longer a support function; it is the strategic bridge between product innovation, market demand, and revenue growth. We are seeking a Senior Product Marketing Manager to lead go-to-market strategy, positioning, and commercial enablement for a portfolio of high-impact digital products serving sophisticated enterprise customers.

This role is designed for a senior marketing leader who understands how to translate complex products into compelling value propositions that drive adoption, differentiation, and revenue. The Senior Product Marketing Manager will own market positioning, messaging architecture, launch strategy, and sales enablement, ensuring products resonate with the right buyers and succeed at scale.

You will work at the intersection of Product, Sales, Marketing, Customer Success, and Executive Leadership, shaping how products are brought to market and how value is communicated across the customer lifecycle. Your mandate is to ensure that product innovation converts into measurable commercial impact.

This is not a content-only role. It is a mandate to build product marketing as an enterprise-grade growth capability, one that informs strategy, accelerates pipeline, and strengthens competitive positioning.

Essential Duties and Responsibilities

• Define and execute a go-to-market strategy for enterprise products and platforms.

• Develop clear positioning, messaging, and value propositions aligned to target segments.

• Lead product launches, market entry strategies, and lifecycle marketing initiatives.

• Partner with Product Management to influence the roadmap based on market and customer insight.

• Enable Sales teams with playbooks, pitch decks, competitive intelligence, and training.

• Conduct market research, buyer analysis, and competitive assessments.

• Own pricing, packaging, and monetization support in collaboration with Finance and Sales.

• Track performance metrics across launches, adoption, pipeline impact, and revenue contribution.

• Coordinate cross-functional execution across Marketing, Sales, and Customer Success.

• Present market insights and GTM performance to senior leadership.

Job Qualifications and Requirements

• 10–15+ years of experience in product marketing, go-to-market, or growth roles.

• Proven success in marketing complex B2B or enterprise technology products.

• Strong background in SaaS, AI-enabled platforms, or digital products.

• Demonstrated ability to influence cross-functional teams without direct authority.

• Experience supporting enterprise sales organizations and long sales cycles.

• Strong analytical and storytelling skills.

• Bachelor’s degree required; MBA or advanced degree preferred.

Personal Capabilities and Qualifications

• Strategic, customer-centric marketer with strong commercial instincts.

• Executive-level communicator with polished storytelling ability.

• Data-driven decision-maker who balances insight with creativity.

• Comfortable operating in fast-moving, ambiguous environments.

• Highly organized with a strong ownership mindset.

• Collaborative leader who builds alignment across teams.

Strategic Support

• Support enterprise growth strategy and market expansion initiatives.

• Partner with leadership on product investment and portfolio prioritization.

• Collaborate with Sales on revenue forecasting and pipeline acceleration.

• Support M&A product integration and positioning strategies.

• Provide leadership with insight into market trends, buyer behavior, and competition.

Working Conditions

• Hybrid work environment with enterprise-wide collaboration.

• Regular interaction with Product, Sales, and Executive teams.

• Periodic domestic and international travel for launches and strategy sessions.

• High-visibility role with direct impact on growth and adoption.

Job Function

• Product Marketing & Go-To-Market Leadership

• Positioning, Messaging & Narrative Development

• Product Launch & Lifecycle Strategy

• Sales Enablement & Competitive Intelligence

• Market & Buyer Insights

Compensation & Benefits

• Base Salary: $265,000 – $370,000

• Annual Performance Bonus

• Long-Term Incentive Plan (Equity / Performance-Based Awards)

• Comprehensive Medical, Dental, Vision Coverage

• 401(k) with Competitive Company Match

• Executive-Level Marketing & Leadership Development

• Wellness & Mental Health Support Programs

• Generous Paid Time Off & Holiday Package

Why Join Us

• Lead product marketing at true enterprise scale.

• Shape how innovative products win in competitive markets.

• Partner directly with Product and Sales leadership on growth strategy.

• Build a product marketing engine that drives measurable revenue impact.

• Leave a lasting imprint on market positioning and product success.