Director of Marketing Analytics

United State (Remote)
February 9, 2026
Full Time
Urgent

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Job Description

About the Role

In modern enterprises, marketing analytics is no longer about reporting past performance. It is a strategic capability that shapes investment decisions, drives growth efficiency, and informs executive strategy. We are seeking a Director of Marketing Analytics to lead analytics, measurement, and insight generation across a large, data-driven organization operating at scale.

This role is designed for a senior analytics leader who understands how to connect marketing activity to customer behavior, revenue outcomes, and long-term value creation. The Director of Marketing Analytics will own the full marketing intelligence ecosystem, including attribution, experimentation, forecasting, and executive insight delivery.

You will partner closely with Marketing, Sales, Product, Finance, and Data teams to transform complex data into clear, actionable guidance for leadership. Your mandate is to move the organization beyond descriptive dashboards into predictive and decision-oriented analytics that directly influence growth strategy.

This is not a reporting function. It is a mandate to build marketing analytics as a strategic growth engine that informs where and how the enterprise invests.

Essential Duties and Responsibilities

  • Define and execute enterprise-wide marketing analytics and measurement strategy

  • Build and govern attribution models and marketing ROI frameworks

  • Integrate data across marketing, sales, customer, and revenue platforms

  • Partner with Marketing leadership on budget allocation and optimization

  • Lead experimentation, testing, and advanced analytics initiatives

  • Deliver executive-level insights and strategic recommendations

  • Develop predictive models for demand, pipeline, and revenue growth

  • Establish KPIs, dashboards, and data governance standards

  • Lead and develop high-performing analytics and data science teams

  • Ensure data quality, consistency, and analytical rigor across markets

Job Qualifications and Requirements

  • 12 to 15 plus years of experience in marketing analytics, growth analytics, or data leadership

  • Proven success leading analytics teams in enterprise or high-growth environments

  • Deep expertise in attribution modeling, experimentation, and performance measurement

  • Experience working with large datasets and analytics platforms

  • Ability to translate complex analysis into executive-ready insights

  • Strong business acumen and understanding of marketing and revenue dynamics

  • Bachelor’s degree required; advanced degree preferred

Personal Capabilities and Qualifications

  • Strategic and analytical thinker with strong commercial awareness

  • Executive-level communicator who influences decision-making

  • Curious, innovative, and comfortable with challenging assumptions

  • Highly organized with a strong ownership mindset

  • Collaborative leader who partners effectively across functions

  • Results-oriented with a bias toward action and impact

Strategic Support

  • Support enterprise growth strategy through data-driven insight

  • Partner with Finance on marketing ROI, forecasting, and investment planning

  • Collaborate with Product and Customer teams on lifecycle analytics

  • Support M&A integration and data harmonization efforts

  • Advise leadership on emerging analytics, AI, and marketing intelligence trends

Working Conditions

  • Hybrid work environment with enterprise collaboration

  • Regular interaction with senior marketing and executive leaders

  • Periodic travel for leadership and strategy sessions

  • High-visibility role influencing growth and investment decisions

Job Function

  • Marketing Analytics and Intelligence Leadership

  • Attribution and ROI Strategy

  • Predictive and Advanced Analytics

  • Executive Reporting and Decision Support

  • Data Governance and Performance Optimization

Compensation & Benefits

  • Base Salary: $256,000 – $385,000

  • Annual Performance Bonus

  • Long-Term Incentive Plan or Equity Awards

  • Comprehensive Medical, Dental, and Vision Coverage

  • 401(k) with Competitive Company Match

  • Executive Analytics and Leadership Development

  • Wellness and Mental Health Support Programs

  • Generous Paid Time Off and Holiday Package

Why Join Us

  • Lead marketing analytics at true enterprise scale

  • Shape how data informs growth and investment strategy

  • Partner directly with senior leadership on high-impact decisions

  • Build a world-class analytics organization

  • Leave a lasting impact on how marketing drives enterprise value

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