Director of Brand Marketing

Job Description

About the Organization

We are a globally iconic, design-led luxury and premium lifestyle brand house shaping culture, consumer perception, and modern brand experiences across digital and physical worlds. Our portfolio spans fashion, beauty, accessories, and immersive consumer experiences, reaching millions of customers across North America, Europe, Asia, and emerging markets.

Our brand is built on a foundation of creativity, innovation, and cultural relevance, consistently redefining how consumers connect with products and experiences. We operate in a dynamic environment where brand equity is driven not only by product excellence but also by storytelling, digital engagement, influencer ecosystems, and immersive brand experiences.

We have invested heavily in digital-first brand building, integrating social platforms, content studios, and data-driven insights to create meaningful connections with consumers. Our marketing strategy blends heritage storytelling with modern cultural movements, ensuring our brand remains both aspirational and accessible to evolving audiences.

The Director of Brand Marketing will serve as a key leader responsible for shaping and executing our global brand vision. This individual will drive brand positioning, creative direction, and integrated marketing campaigns that elevate brand perception and strengthen emotional connection with consumers.

You will collaborate with creative, digital, product, and regional teams to ensure a consistent and compelling brand narrative across all touchpoints. This is a high-impact leadership role with direct influence on brand equity, global visibility, and long-term growth.

Essential Duties and Responsibilities

• Define and execute global brand strategy and positioning across all markets and channels.
• Lead development of integrated campaigns, including digital, social, experiential, and traditional media.
• Oversee brand storytelling, ensuring consistency in voice, identity, and visual expression.
• Collaborate with creative teams to deliver high-impact campaigns and content experiences.
• Drive brand awareness, engagement, and consumer loyalty metrics.
• Manage partnerships with influencers, agencies, and media partners.
• Leverage data and insights to refine campaign performance and audience targeting.
• Ensure alignment between brand strategy and product launches, seasonal campaigns, and collaborations.
• Monitor market trends and cultural movements to keep the brand relevant and competitive.

Job Qualifications and Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field; MBA preferred.
• 10–15+ years of experience in brand marketing, preferably within luxury, fashion, or premium consumer brands.
• Proven track record of building and scaling globally recognized brands.
• Strong experience in integrated marketing campaigns and multi-channel brand strategy.
• Deep understanding of consumer behavior, cultural trends, and brand positioning.
• Experience working with creative agencies, media partners, and influencer networks.
• Familiarity with analytics tools and brand performance measurement frameworks.

Personal Capabilities and Qualifications

• Creative thinker with a strong sense of brand storytelling and visual identity.
• Strategic mindset with the ability to translate vision into impactful campaigns.
• Strong leadership and team management capabilities.
• Excellent communication and presentation skills.
• Passion for culture, design, and consumer engagement trends.
• Ability to operate in a fast-paced, high-visibility environment.

Strategic Support

• Partner with executive leadership to shape long-term brand vision and growth strategy.
• Provide insights into market trends, consumer preferences, and competitive positioning.
• Support global expansion through localized brand strategies and campaigns.
• Align brand marketing initiatives with overall business and revenue objectives.

Working Conditions

• Hybrid leadership role with collaboration across global marketing, creative, and product teams.
• High-impact environment with direct influence on brand perception and market positioning.
• Frequent interaction with executive leadership and external creative partners.
• Travel required for campaign launches, events, and global brand initiatives.

Job Function

• Brand Strategy & Positioning
• Integrated Marketing Campaigns
• Creative Direction & Storytelling
• Consumer Engagement & Experience
• Influencer & Partnership Management
• Market Intelligence & Brand Analytics

Compensation & Benefits

• Compensation Package: $310,000 – $438,000 base + performance bonus + equity incentives
• Comprehensive healthcare and wellness programs
• Retirement and financial planning support
• Performance-based bonuses tied to brand growth and campaign success
• Access to exclusive brand experiences and industry events
• Leadership development and global career advancement opportunities

Why Join Us

• Lead brand strategy for a globally recognized luxury and lifestyle brand.
• Shape cultural narratives and create iconic marketing campaigns.
• Work with world-class creative talent and industry-leading partners.
• Influence brand perception and consumer engagement at a global scale.
• Be part of an organization that defines innovation, creativity, and excellence in branding.