Senior Brand Manager

Job Description

About the Organization

We are a world-class consumer goods organization recognized for innovation, quality, and market leadership. Our portfolio spans iconic brands in personal care, food & beverage, lifestyle, and luxury sectors, serving millions of consumers globally.

Our mission is to deliver exceptional brand experiences, build long-term consumer loyalty, and drive sustainable growth in highly competitive markets. We thrive on creativity, data-driven decision-making, and collaborative teamwork across marketing, product development, and commercial operations.

The Senior Brand Manager will play a critical role in shaping the strategic vision of our brands, driving marketing campaigns, and delivering measurable business results. This position requires a dynamic marketer with strong analytical skills, creative thinking, and the ability to lead cross-functional teams in a fast-paced, global environment.

Essential Duties and Responsibilities

• Develop and implement brand strategies that drive awareness, engagement, and growth across multiple channels.
• Oversee marketing campaigns, product launches, and promotional initiatives to achieve commercial objectives.
• Conduct market research, consumer insights, and competitive analysis to inform strategic decisions.
• Collaborate with creative, digital, and sales teams to ensure brand consistency and alignment.
• Monitor brand performance metrics, including sales, market share, and ROI of marketing initiatives.
• Manage budgets, timelines, and resources for marketing programs effectively.
• Identify opportunities for innovation, brand expansion, and new product introductions.
• Present insights and recommendations to executive leadership to drive strategic decisions.

Job Qualifications and Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 7–10 years of experience in brand management, marketing strategy, or product marketing, preferably in CPG, FMCG, or luxury sectors.
• Proven track record in developing and executing successful marketing campaigns with measurable business impact.
• Experience in market research, consumer insights, and digital marketing analytics.
• Strong understanding of brand positioning, product lifecycle management, and go-to-market strategies.
• Excellent project management skills and ability to lead cross-functional initiatives.

Personal Capabilities and Qualifications

• Strategic thinker with a creative and analytical mindset.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Results-driven with a focus on growth, innovation, and brand performance.
• Collaborative, adaptable, and able to thrive in fast-paced, matrixed environments.
• Passionate about consumer behavior, brand storytelling, and market trends.

Strategic Support

• Partner with senior leadership to define brand strategy, positioning, and long-term growth plans.
• Provide insights on consumer trends, market opportunities, and competitive landscape.
• Support innovation initiatives by guiding brand architecture, product extensions, and strategic campaigns.
• Collaborate with commercial teams to ensure alignment between brand vision and business objectives.

Working Conditions

• Hybrid work environment with flexibility for remote collaboration and in-office presence.
• Fast-paced marketing and product management setting with tight deadlines and cross-functional interaction.
• Travel as needed (up to 15%) for marketing events, consumer research, or brand activations.

Job Function

• Brand Strategy & Management
• Marketing Campaign Leadership
• Consumer & Market Insights
• Product Launch & Innovation Support
• Budget & Resource Management
• Cross-Functional Team Leadership

Compensation & Benefits

• Compensation Package: $250,000 – $385,000 (base salary + performance bonus + potential equity/incentives)
• Comprehensive health, dental, and vision coverage
• Retirement plan with company match
• Generous paid time off and flexible work options
• Professional development opportunities and leadership programs
• Employee discounts and wellness initiatives

Why Join Us

• Lead premium and iconic brands in global consumer markets.
• Shape brand strategy and marketing campaigns that impact millions of consumers worldwide.
• Collaborate with creative, commercial, and executive teams in a culture of innovation and excellence.
• Influence strategic growth initiatives, product innovation, and market expansion.
• Join an organization that values creativity, data-driven marketing, and career development.